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Understanding Key Financial Ratios As The Road To Profits And Productivity

Duration : 75 Minutes

Carl Young,

Carl Young is an Author, Speaker, Trainer, Consultant, and Coach.  He holds a MBA and completed graduate studies in Accounting and Taxation.  He is a former CFO of a 275M, high growth technology based company.  He has over 25 years of senior level business management experience.&nbs Read more

The statements provide Results of business activity and not the Reasons. To understand the reasons, we must look at relevant ratios. These ratios are standard indications of business reasons and serve as the basis for key business decisions. They are derived from a combination of calculations of components of the financial statements to indicate a unique and universally accepted metric or measurement. We can glean relevant indications of the company’s success from these metrics. They become the “language” through which we understand business activity and we use them to help understand and analyze financial statements and also compare one company to another or one financial period to another. This webinar provides an in-depth understanding of business and financial activity. It converts the results indicated on financial statements to the reasons needed to improve profits and productivity. They provide the windows into the company and reveal how best to understand.

Course Objectives:

All business professionals need a good working knowledge of financial statements to include how they are created and how they can be used to make key business decisions. Business/financial transactions are transformed into financial statements through an accounting process.

Three required statements are produced:

1. Income Statement
2. Balance Sheet
3. Cash Flow Statement


• Attendees will take away a simple and solid working knowledge of financial statements and how they can be used to make relevant business decisions. I guarantee it!
• Using relevant ratios as the language of business and the road to relevant business decisions

Course Outline:

• How business/financial transactions are transformed into financial statements
• Key components of financial statements
• Simple blocks ad key concepts used in creating statements
• Simple meaning and relevance of accrual basis accounting
• Simple meaning and relevance of finance and accounting
• Key components of ratios used in financial statement analysis:

    o    Comparison
    o    Trends
    o    Cash impact in all analysis

• The five major categories of relevant rations:

    o    Profitability to measure gross and net profit
    o    Efficiency to measure productivity and utilization of resources
    o    Liquidity to measure how well financial obligation is being met
    o    Solvency to measure debt encumbrances
    o    Cash- the key business success measurement

• The simple meaning of all ratio results and how to use them in making business decisions to improve profits and productivity

What You Get:

• Training Materials

• Live Q&A Session with our Expert

• Participation Certificate

• Access to Signup Community (Optional)

• Reward Points

Who Will Benefit:

• Business Owners & Entrepreneurs

• Business Managers

• Resource Managers

• Sales Personnel

• Operations Managers

• Finance Associates & Managers

• All Non-Financial Professionals responsible for managing resources

• CFOs

• VPs of Finance & Operations

• Professionals in the Banking, Credit and Financial Services Industry followed by Mid Management and Upper Management.

Please reach us at 1-888-844-8963 for any further assistance or if you wish to register

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